Visit Saint Paul Strategic Plan
2025-2027
As Visit Saint Paul celebrates nearly a century of championing the city, the organization is energized by a year of transformation and new leadership. With a commitment to fostering economic growth and inclusivity, Visit Saint Paul has launched its first strategic plan in over a decade. This bold vision outlines efforts to attract visitors, drive economic impact, and spotlight the vibrant culture and diverse experiences of Minnesota's capital. Through collaboration and innovation, the team is ready to shape the future and invite the world to fall in love with Saint Paul.
What We Do
Visit Saint Paul is the city's official Convention and Visitors Bureau, dedicated to attracting visitors and events that generate interest and revenue to positiviely impact the community.
Who We Are
Visit Saint Paul is made up of a passionate and spirited group of advocates, marketers, and promoters of the city of Saint Paul.
Budget and Funding
Visit Saint has an annual operating budget of $3.5 million with a majority of revenue coming from public funding
from the hotel lodging tax in Saint Paul and a small amount of private revenue through partner dues, advertising,
and sponsorship.
Goals and Strategies
#1 Drive tourism and events to Saint Paul
#2 Connect the industry to deliver on our brand promise
#3 Boldly share Saint Paul’s story
#4 Strengthen Visit Saint Paul to maximize the positive impacts for the city
#5 Collaborate with key support organizations to build a stronger Saint Paul
Learn More
Explore the full Strategic Plan for a detailed look at how Visit Saint Paul is shaping the city's future.