Chelsea Fey
Vice President of Marketing & Partnership
651-265-4906
Insider's Guide
Advertising in the Saint Paul Insider’s Guide guarantees your business is front and center when visitors are making their travel plans while they are in the Saint Paul area.
The Saint Paul Insider’s Guide offers businesses direct access to target audiences who are ready to dine, shop and explore Saint Paul.
Distributed by Visit Saint Paul, the official tourism agency, this full-color guide is the primary publication given to those looking for info about what to do in Saint Paul.
12 Month Distribution
Visit Saint Paul members receive a complimentary listing in the Insider’s Guide Planning Directory.
- Members, submit your directory listing to be included
- If you aren't already a member, become one today!
Why should you be in the Saint Paul Insider's Guide?
- It's the primary fulfillment piece for visitor inquiries, offering businesses direct access to target audiences who are ready to eat, stay and play in Saint Paul.
- It's Award Winning! Explore Minnesota Tourism recognized the Saint Paul Insider's Campaign with the award for Best Branding and Integrated Marketing Campaign at the 2019 Tourism Conference.
Targeted Distribution
Distribution of 70,000 print copies and available digitally at VisitSaintPaul.com
Out of Market: |
On average, 900 Insider's Guides are sent directly to visitors each month per their request. | ||
Top 10 States for requests:
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| The guide is mailed internationally, with requests from 50 countries. | |||
| It is also available at Explore Minnesota Welcome Centers across the state. | |||
The 2023 Insider's Guide was poly-wrapped with the May/June issue of Minnesota Monthly | |||
| In Market: | The Insider's Guide is distributed in high-traffic areas including: | ||
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| Online: | Digital Version |
Advertise in the Guide
Meet Sidney Abramson
We have started work on the 2025 Saint Paul Insider's Guide which offers businesses direct access to target audiences who are ready to dine, shop and explore Saint Paul. Advertising opportunities are open, and we are excited to announce that Sidney Abramson with Destination Signals is going to be handling all outreach this year. This year's Guide offers fresh, new editorial opportunities allowing for more featured placements throughout.
Feedback from Readers:
"I just wanted to reach out and let you know that I requested your 2019 Insider’s Guide and WOW! was I ever impressed!! After I received my Insider’s Guide Packet, I have now went to your website to admire all of your imagery, scoped out your social media, & I have now even looked up flights to see how much a weekend away would be for me. (You really have me convinced, I HAVE TO COME VISIT!!) You tell the story of your community through pictures, experiences, special events, and all of the niche communities surrounding you in such a creative & eye-catching way. It all really peeks my interest, to not only visit Mall of America & a Minnesota Vikings game – but to make sure I plan to explore the food scene, history & stay in Saint Paul to receive a truly authentic Saint Paul experience!" --Potential Visitor from Ohio
"I received a copy of the VisitSaintPaul Insider magazine today. Just wanted to let you know that, as a former non-profit marketer and copywriter, I found the magazine really impressive! Innovative design, smart copy, and lots of information about new developments in St. Paul that I wasn’t aware of even after living here for 40 years. You made us look really good—a great destination for conventions, new business, great food, and fun. Thank you, and congratulations to all the talented people who put the issue together!" --Excited local resident
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